{"id":14416,"date":"2022-04-25T07:40:29","date_gmt":"2022-04-25T07:40:29","guid":{"rendered":"https:\/\/adda.io\/blog\/?p=14416"},"modified":"2024-01-08T13:14:48","modified_gmt":"2024-01-08T13:14:48","slug":"the-true-cost-of-spam-in-a-society-management-app","status":"publish","type":"post","link":"https:\/\/adda.io\/blog\/2022\/04\/the-true-cost-of-spam-in-a-society-management-app\/","title":{"rendered":"The True Cost of Spam in a Society Management App"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/adda.io\/blog\/wp-content\/uploads\/2022\/04\/The-True-Cost-of-Spam-in-Society-Management-Apps-1024x536.jpg\" alt=\"Illustration showing true cost of spam in society management apps\" class=\"wp-image-14417\" style=\"width:583px;height:305px\" srcset=\"https:\/\/adda.io\/blog\/wp-content\/uploads\/2022\/04\/The-True-Cost-of-Spam-in-Society-Management-Apps-1024x536.jpg 1024w, https:\/\/adda.io\/blog\/wp-content\/uploads\/2022\/04\/The-True-Cost-of-Spam-in-Society-Management-Apps-300x157.jpg 300w, https:\/\/adda.io\/blog\/wp-content\/uploads\/2022\/04\/The-True-Cost-of-Spam-in-Society-Management-Apps-150x79.jpg 150w, https:\/\/adda.io\/blog\/wp-content\/uploads\/2022\/04\/The-True-Cost-of-Spam-in-Society-Management-Apps-768x402.jpg 768w, https:\/\/adda.io\/blog\/wp-content\/uploads\/2022\/04\/The-True-Cost-of-Spam-in-Society-Management-Apps.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p>How much is your current society management app costing your Association by spam? As per an ADDA Customer Success survey, an average free app user receives 3 spam messages daily, irrelevant to the living community. <\/p>\n\n\n\n<p>While most smartphone users utilize multiple apps for communication, finances, security, and other critical purposes&nbsp; &#8211; society management is no exception.&nbsp;<\/p>\n\n\n\n<p>Does your <a href=\"https:\/\/adda.io\/apartment-association\/society-management-software\"><strong>society management system<\/strong><\/a> provide point solutions it&#8217;s made for? Or does it instead spam you with unwanted advertisements and third-party notifications? If the latter is the case, it\u2019s always better to switch to a premium no-nonsense community management app that doesn\u2019t affect data privacy and management costs.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Say No To Spam! Get ADDA - The Apartment Super App! #FilterOutTheNoise with ADDA\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/0YWnqvjiMX8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e1c586daef1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e1c586daef1\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adda.io\/blog\/2022\/04\/the-true-cost-of-spam-in-a-society-management-app\/#What_is_Spam\" >What is Spam?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adda.io\/blog\/2022\/04\/the-true-cost-of-spam-in-a-society-management-app\/#How_Much_Time_does_Spam_Make_You_Lose\" >How Much Time does Spam Make You Lose?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adda.io\/blog\/2022\/04\/the-true-cost-of-spam-in-a-society-management-app\/#What_is_the_Cost_of_Spam_in_a_Society_Management_Apps_for_Residents\" >What is the Cost of Spam in a Society Management Apps for Residents?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adda.io\/blog\/2022\/04\/the-true-cost-of-spam-in-a-society-management-app\/#The_Way_Out_of_Spammy_Society_Management_Apps\" >The Way Out of Spammy Society Management Apps<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Spam\"><\/span><strong>What is Spam?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Spam is an unsolicited, commercial message that is irrelevant to you and distracts you from your current task\/focus. Thus, it can lead to lost productivity and higher management inefficiencies.<\/p>\n\n\n\n<p>Is spam only a source of lost productivity and finances in society management apps?&nbsp;<\/p>\n\n\n\n<p>Let&#8217;s hear it from a Mumbai user &#8211;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>My free society management system knew everything about me: my visitors, food orders, vehicles, the no. of people in my house, and even my helpers. I received useless notifications and ads, thinking if my entire data got stolen &amp; monetized. More so, I felt my <strong>privacy<\/strong> would end instantly.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Much_Time_does_Spam_Make_You_Lose\"><\/span><strong>How Much Time does Spam Make You Lose?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>According to a <strong><a href=\"https:\/\/adda.io\/blog\/wp-content\/uploads\/2022\/04\/University-of-California-study-on-spam.pdf\">study<\/a> <\/strong>by the University of California, Irvine, \u201cIt takes an average of about 25 minutes to return to the original task, after a distraction\u201d<\/p>\n\n\n\n<p>If your society management app shows you an ad every time you perform a task i.e., approve a visitor, raise Helpdesk tickets, etc, how much time gets wasted in a day? (<em>let us know in the comments!)<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_Cost_of_Spam_in_a_Society_Management_Apps_for_Residents\"><\/span><strong>What is the Cost of Spam in a Society Management Apps for Residents?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To figure out the cost of spam in a society management apps for each resident, you can calculate metrics such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Total no. of spam received<\/li>\n\n\n\n<li>Total time lost<\/li>\n\n\n\n<li>Average monthly salary<\/li>\n<\/ul>\n\n\n\n<p>As per evidence, the time wasted by residents on each spam is <strong>5 mins<\/strong> <em>(let\u2019s tone it down from 25 mins as mentioned above)<\/em>.&nbsp;<\/p>\n\n\n\n<p>Even if you receive 2 spam messages daily, you will lose <strong>10 mins per day<\/strong>. And that is equal to<strong> 5 hours per month<\/strong> <em>(i.e., 2 spams * 5 mins *30 days = 300 minutes)<\/em><\/p>\n\n\n\n<p>Now, the average salary of a typical apartment resident is <strong>Rs. 1.25 lakh per month. <\/strong>It means he\/she receives <strong>Rs. 780 per hour<\/strong>.&nbsp;<\/p>\n\n\n\n<p>So, if a resident loses 5 hours per month and each hour costs Rs. 780, the total cost of spam incurred by each resident is <strong>Rs. 3,900 per month<\/strong> <em>(i.e., Rs.780\/hour * 5 hours).<\/em><\/p>\n\n\n\n<p>By this evaluation, the total cost of a spammy society management software for a 100-unit community comes to <strong>Rs. 4 lakhs per month<\/strong>. This is the hidden cost of free society management apps that your community isn&#8217;t aware of.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Way_Out_of_Spammy_Society_Management_Apps\"><\/span><strong>The Way Out of Spammy Society Management Apps<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>While cheaper or <strong><a href=\"https:\/\/adda.io\/blog\/2020\/01\/why-say-no-to-a-free-society-management-software\/\">free society management apps<\/a><\/strong> can seem to be a great deal, the reality is they came with unwanted consequences and hidden costs. However, you\u2019re so concerned about the free price tags, you completely overlook how homeowners will interact with the app. The bottom line of a seamless society management system is user experience.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re unhappy with your Association\u2019s current \u201ctoo good to be true\u201d management software, it\u2019s time to migrate to a value for investment <strong><a href=\"https:\/\/adda.io\/apartment-association\/apartment-management-software\">society management system<\/a><\/strong>. Above all, it will be guaranteed spam-free, which in turn, would save your community expenses altogether.&nbsp;<\/p>\n\n\n\n<p>The monthly cost of a non-spammy Community app like <strong><a href=\"https:\/\/adda.io\/\">ADDA <\/a><\/strong>is less than <strong>Rs. 70 per unit<\/strong>. As a result, the cost will be <strong>Rs. 7000 per month<\/strong> and <strong>Rs. 84,000 per year<\/strong> for a 100-unit community.<\/p>\n\n\n\n<p>Now that you\u2019re aware of the hidden cost of spammy society management systems, you must be able to better evaluate whether or not your current app is truly going to help your Association succeed. Wondering how to select the best society management software? Check out the guide <strong><a href=\"https:\/\/adda.io\/blog\/2020\/10\/how-to-select-the-best-society-management-software\/\">here<\/a><\/strong>!<\/p>\n\n\n\n<p>Still unsure of the <em><strong><a href=\"https:\/\/adda.io\/contact\">ADDA Advantage<\/a><\/strong><\/em>? Reach out to us at <strong>022-48905764<\/strong> or mail us at <a href=\"mailto:sales@adda.io\"><strong>sales@adda.io<\/strong><\/a> for experts to assess your current society management system &amp; help you develop a plan of action.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>How much is your current society management app costing your Association by spam? As per an ADDA Customer Success survey, an average free app user receives 3 spam messages daily,&hellip;<\/p>\n","protected":false},"author":18,"featured_media":14417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[2019,2022],"tags":[1401,1366,1698,1595,167,1697],"class_list":["post-14416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adda-india-housing-society-apartment-management","category-adda-community-management","tag-adda-advantages","tag-community-management","tag-freesocietymanagementapps","tag-notifications","tag-society-management-software","tag-spam"],"_links":{"self":[{"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/posts\/14416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/comments?post=14416"}],"version-history":[{"count":15,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/posts\/14416\/revisions"}],"predecessor-version":[{"id":17673,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/posts\/14416\/revisions\/17673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/media\/14417"}],"wp:attachment":[{"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/media?parent=14416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/categories?post=14416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/tags?post=14416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}