{"id":21855,"date":"2025-08-19T22:56:59","date_gmt":"2025-08-19T22:56:59","guid":{"rendered":"https:\/\/adda.io\/blog\/?p=21855"},"modified":"2025-11-27T10:33:54","modified_gmt":"2025-11-27T10:33:54","slug":"why-community-apps-should-be-ad-free","status":"publish","type":"post","link":"https:\/\/adda.io\/blog\/2025\/08\/why-community-apps-should-be-ad-free\/","title":{"rendered":"Why Ads Have No Place Inside a Community App?"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/adda.io\/blog\/wp-content\/uploads\/2025\/11\/48-1024x536.png\" alt=\"\" class=\"wp-image-21857\" srcset=\"https:\/\/adda.io\/blog\/wp-content\/uploads\/2025\/11\/48-1024x536.png 1024w, https:\/\/adda.io\/blog\/wp-content\/uploads\/2025\/11\/48-300x157.png 300w, https:\/\/adda.io\/blog\/wp-content\/uploads\/2025\/11\/48-150x79.png 150w, https:\/\/adda.io\/blog\/wp-content\/uploads\/2025\/11\/48-768x402.png 768w, https:\/\/adda.io\/blog\/wp-content\/uploads\/2025\/11\/48-1170x612.png 1170w, https:\/\/adda.io\/blog\/wp-content\/uploads\/2025\/11\/48-585x306.png 585w, https:\/\/adda.io\/blog\/wp-content\/uploads\/2025\/11\/48.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Why Should a Community App Should Never Be Compared to Facebook or Instagram?<\/p>\n\n\n\n<p>Every once in a while, someone asks a question that sounds perfectly sensible on the surface:<br><em>\u201cIf Instagram and Facebook run successfully on ads, why can\u2019t community apps do the same?\u201d<\/em><\/p>\n\n\n\n<p>It\u2019s a fair question\u2026 until you look at what each of these platforms is actually built for. The moment you examine the purpose behind a community app versus a social media app, the comparison falls apart almost instantly.<\/p>\n\n\n\n<p>A community app is not just another app on your phone. It is the digital extension of your home.<br>And your home plays by very different rules.<\/p>\n\n\n\n<p>Let\u2019s break this down gently, without jargon or theatrics.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e1c48c8edcd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e1c48c8edcd\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/adda.io\/blog\/2025\/08\/why-community-apps-should-be-ad-free\/#What_Do_You_Actually_Use_Instagram_or_Facebook_For\" >What Do You Actually Use Instagram or Facebook For?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/adda.io\/blog\/2025\/08\/why-community-apps-should-be-ad-free\/#What_Do_You_Use_a_Community_App_For_Both_Sides_of_the_Story\" >What Do You Use a Community App For? (Both Sides of the Story)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/adda.io\/blog\/2025\/08\/why-community-apps-should-be-ad-free\/#When_You_Open_the_App_Because_You_Need_Something_Done_Fast\" >When You Open the App Because You Need Something Done Fast<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/adda.io\/blog\/2025\/08\/why-community-apps-should-be-ad-free\/#When_the_Community_Needs_to_Reach_You_Quickly_and_Clearly\" >When the Community Needs to Reach You Quickly and Clearly<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/adda.io\/blog\/2025\/08\/why-community-apps-should-be-ad-free\/#Why_Ads_Fit_Naturally_in_Entertainment_Apps_%E2%80%94_But_Not_in_Community_Apps\" >Why Ads Fit Naturally in Entertainment Apps \u2014 But Not in Community Apps<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/adda.io\/blog\/2025\/08\/why-community-apps-should-be-ad-free\/#What_Happens_Emotionally_When_Ads_Enter_a_Community_Space\" >What Happens Emotionally When Ads Enter a Community Space?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/adda.io\/blog\/2025\/08\/why-community-apps-should-be-ad-free\/#Community_Apps_Contain_Deeply_Personal_Data_%E2%80%94_Not_Browsing_Behaviour\" >Community Apps Contain Deeply Personal Data \u2014 Not Browsing Behaviour<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/adda.io\/blog\/2025\/08\/why-community-apps-should-be-ad-free\/#Why_Comparing_ADDA_to_Instagram_is_Like_Comparing_a_Fire_Alarm_to_a_Stand-up_Comedy_Show\" >Why Comparing ADDA to Instagram is Like Comparing a Fire Alarm to a Stand-up Comedy Show<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/adda.io\/blog\/2025\/08\/why-community-apps-should-be-ad-free\/#Attention_vs_Engagement_%E2%80%94_The_Core_Philosophical_Difference\" >Attention vs Engagement \u2014 The Core Philosophical Difference<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/adda.io\/blog\/2025\/08\/why-community-apps-should-be-ad-free\/#So_Where_Does_ADDA_Stand_in_All_This\" >So Where Does ADDA Stand in All This?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/adda.io\/blog\/2025\/08\/why-community-apps-should-be-ad-free\/#Final_Thought_Your_Home_Is_Not_an_Advertising_Channel\" >Final Thought: Your Home Is Not an Advertising Channel<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Do_You_Actually_Use_Instagram_or_Facebook_For\"><\/span><strong>What Do You Actually Use Instagram or Facebook For?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s be honest \u2014 you open Instagram when you\u2019re bored, procrastinating, or waiting for your food delivery. You open Facebook to scroll casually, check in on people, or fall into a rabbit hole of random videos. These apps are designed to entertain you, distract you, give you a break from your day.<\/p>\n\n\n\n<p>If an ad appears between two Reels, you may roll your eyes\u2026 but it doesn\u2019t affect your life.<br>You keep scrolling anyway.<\/p>\n\n\n\n<p>Entertainment apps thrive on noise, colour, and endless content.<br>Their goal is simple: <strong>keep you inside for as long as possible.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Do_You_Use_a_Community_App_For_Both_Sides_of_the_Story\"><\/span><strong>What Do You Use a Community App For? (Both Sides of the Story)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now compare this with your community app.<\/p>\n\n\n\n<p>A community app is not like social media, where you wander in without a plan. When you open a community app, it\u2019s usually because something needs your attention right now. And sometimes, it\u2019s the reverse \u2014 <em>the community<\/em> needs to reach <em>you<\/em> with something important.<\/p>\n\n\n\n<p>That\u2019s why even with these distractions, ads squeezed between updates, (or in case of most of ADDA\u2019s competitors whose 70% of screen is filled with Ads) completely break the flow. A community app is supposed to work more like the intercom system of your building than an entertainment feed.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"544\" height=\"1024\" src=\"https:\/\/adda.io\/blog\/wp-content\/uploads\/2025\/11\/image-11-544x1024.png\" alt=\"\" class=\"wp-image-21856\" style=\"width:322px;height:auto\" srcset=\"https:\/\/adda.io\/blog\/wp-content\/uploads\/2025\/11\/image-11-544x1024.png 544w, https:\/\/adda.io\/blog\/wp-content\/uploads\/2025\/11\/image-11-159x300.png 159w, https:\/\/adda.io\/blog\/wp-content\/uploads\/2025\/11\/image-11-80x150.png 80w, https:\/\/adda.io\/blog\/wp-content\/uploads\/2025\/11\/image-11.png 560w\" sizes=\"auto, (max-width: 544px) 100vw, 544px\" \/><\/figure>\n<\/div>\n\n\n<p>Let\u2019s look at both sides of this \u2014 residents who need to get things done, and community admins who need to reach residents without noise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_You_Open_the_App_Because_You_Need_Something_Done_Fast\"><\/span><strong>When You Open the App Because <\/strong><strong><em>You<\/em><\/strong><strong> Need Something Done Fast<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Residents use the app with a purpose. And usually, that purpose needs speed and focus.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>When something breaks suddenly at home:<\/strong> Say, your kitchen basin starts leaking like a badly behaved tap. You want to immediately raise a helpdesk ticket so the facility team can send someone over. You don\u2019t want to scroll past ads for \u201crenovation experts in your area\u201d before you can even explain the issue.<br><\/li>\n\n\n\n<li><strong>When you\u2019re racing to book popular amenities<\/strong>: Every building has that one amenity everyone fights for on weekends \u2014 most commonly the badminton court. You need the app to load quickly so you can grab your slot before the rest of the society wakes up. One ad at the wrong moment and poof\u2026 someone else has already taken it.<br><\/li>\n\n\n\n<li><strong>When you\u2019re checking simple but important things<\/strong>: Whether your maintenance payment succeeded, or your domestic worker has checked in, or your package has arrived at the gate \u2014 these are everyday tasks that need clarity. You want to open, check and move on. No clutter, no chaos.<br><\/li>\n\n\n\n<li><strong>When you\u2019re tracking an issue you\u2019ve raised<\/strong>: Maybe yesterday\u2019s complaint about the lift has been resolved. Maybe you\u2019re checking if a staff member has updated a ticket. These are quick-check moments. Ads in the middle can make you miss important updates altogether.<br><\/li>\n<\/ol>\n\n\n\n<p>In all these situations, your intention is clear. You\u2019re not browsing. You\u2019re <em>doing<\/em>.<br>And doing requires focus. Ads just don\u2019t have any place in this!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_the_Community_Needs_to_Reach_You_Quickly_and_Clearly\"><\/span><strong>When the <\/strong><strong><em>Community<\/em><\/strong><strong> Needs to Reach <\/strong><strong><em>You<\/em><\/strong><strong> Quickly and Clearly<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The flow works the other way too. A community app is just as important for the updates <em>coming to you<\/em> as for the actions you perform. And these updates often matter even more because they affect everyone\u2019s daily life.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Maintenance reminders and billing updates<\/strong>: When the treasurer needs to remind residents about dues, the message must reach you cleanly, without being sandwiched between ads about home loans, pizza offers or water purifiers.<br><\/li>\n\n\n\n<li><strong>Urgent water or power shutdown announcements<\/strong>: If the community admin sends out a 7 AM alert that water will be off from 10 AM, it cannot be mixed with ads for organic coconut water. Residents will miss the important update, and chaos will follow.<br><\/li>\n\n\n\n<li><strong>Emergency notifications that need immediate action<\/strong>: For example, a neighbour may have raised an SOS alert, or there might be a fire drill, or a medical urgency. Even a two-second delay because of an ad is not acceptable in these situations.<br><\/li>\n\n\n\n<li><strong>General community governance updates<\/strong>: AGM announcements, security guideline changes, festival event details \u2014 these are the small building blocks of community living. If they get lost between ads, communication trust breaks down.<br><\/li>\n<\/ol>\n\n\n\n<p>In all of these cases, the community depends on the resident actually <em>seeing<\/em> the message.<br>And when attention gets diluted, governance gets diluted.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Ads_Fit_Naturally_in_Entertainment_Apps_%E2%80%94_But_Not_in_Community_Apps\"><\/span><strong>Why Ads Fit Naturally in Entertainment Apps \u2014 But Not in Community Apps<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ads work in apps like Instagram because those apps were built for engagement. Ads don\u2019t interrupt the core function; they <strong>support it<\/strong>.<\/p>\n\n\n\n<p>But in a community app, ads directly conflict with the purpose.<\/p>\n\n\n\n<p>Imagine this:<\/p>\n\n\n\n<p>You open ADDA to check if there\u2019s a water supply issue.<br>Before you see the update, an ad for a sofa sale appears.<br>Your brain automatically starts scanning \u2014 <em>Is this important? Is this noise?<\/em><em><br><\/em>Suddenly, the urgency is diluted.<\/p>\n\n\n\n<p>Or worse \u2014 you scroll past an important fire drill reminder because it got visually mixed with too many distractions.<\/p>\n\n\n\n<p>In community management, distraction is not a small inconvenience.<br>It can lead to Huge Huge issues, which can cause accidents and personal loss as well!<\/p>\n\n\n\n<p>A community app must be <strong>quiet<\/strong>, <strong>focused<\/strong>, and <strong>distraction-free<\/strong> \u2014 the exact opposite of an ad-powered ecosystem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Happens_Emotionally_When_Ads_Enter_a_Community_Space\"><\/span><strong>What Happens Emotionally When Ads Enter a Community Space?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A subtle but powerful shift occurs.<\/p>\n\n\n\n<p>The resident\u2019s brain moves from:<\/p>\n\n\n\n<p>\u201cEverything here is important to me,\u201d<br>to<br>\u201cEverything here is mixed with noise \u2014 I\u2019ll scan later.\u201d<\/p>\n\n\n\n<p>You know what \u201clater\u201d means.<br>It means <strong>never<\/strong>.<\/p>\n\n\n\n<p>Now imagine this happening with security alerts, water notices, or AGM updates.<\/p>\n\n\n\n<p>The entire purpose of the app collapses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Community_Apps_Contain_Deeply_Personal_Data_%E2%80%94_Not_Browsing_Behaviour\"><\/span><strong>Community Apps Contain Deeply Personal Data \u2014 Not Browsing Behaviour<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The biggest, most critical difference is the kind of data involved.<\/p>\n\n\n\n<p>Facebook knows what you <em>like<\/em>.<br>Your community app knows where you <em>live<\/em>.<\/p>\n\n\n\n<p>Instagram knows your interests.<br>Your community app knows your <strong>contact details, family members, vehicles, visitor logs, domestic staff, payment history<\/strong> and more.<\/p>\n\n\n\n<p>This is not data that can sit anywhere near an advertising ecosystem.<br>It is too sensitive, too detailed, and too easy to misuse.<\/p>\n\n\n\n<p>Even \u201canonymous\u201d community data can be reverse-engineered into patterns that reveal far more than you\u2019d ever want a commercial advertiser to know.<\/p>\n\n\n\n<p>And once ads enter the system, advertisers will demand segmentation, insights, behaviour groups, engagement stats \u2014 which inevitably leads to data movement.<br>There is no world where \u201cads\u201d and \u201cairtight privacy\u201d coexist.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Comparing_ADDA_to_Instagram_is_Like_Comparing_a_Fire_Alarm_to_a_Stand-up_Comedy_Show\"><\/span><strong>Why Comparing ADDA to Instagram is Like Comparing a Fire Alarm to a Stand-up Comedy Show<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>One is built to <strong>inform<\/strong> you.<br>The other is built to <strong>entertain<\/strong> you.<\/p>\n\n\n\n<p>One requires focus.<br>The other thrives on distraction.<\/p>\n\n\n\n<p>One handles property addresses and payment patterns.<br>The other handles memes and trending dances.<\/p>\n\n\n\n<p>Putting ads inside a community app is like putting stand-up comedy inside a fire drill announcement.<br>Both may be useful in their place \u2014 but not together.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Attention_vs_Engagement_%E2%80%94_The_Core_Philosophical_Difference\"><\/span><strong>Attention vs Engagement \u2014 The Core Philosophical Difference<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Community apps need <strong>attention<\/strong>.<br>Social apps need <strong>engagement<\/strong>.<\/p>\n\n\n\n<p>Ads are built for engagement.<br>Governance tools must be built for attention.<\/p>\n\n\n\n<p>Mix them together and both systems break.<\/p>\n\n\n\n<p>Imagine a town hall meeting where someone is trying to discuss water supply\u2026 and suddenly an ad plays for modular kitchens. It\u2019s absurd in the physical world; it\u2019s equally absurd in the digital world.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"So_Where_Does_ADDA_Stand_in_All_This\"><\/span><strong>So Where Does ADDA Stand in All This?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>ADDA chose the simplest, most honest path possible:<br><strong>Zero Ads, forever. Zero Data Selling, forever.<\/strong><\/p>\n\n\n\n<p>Our revenue comes from subscriptions \u2014 not advertisers.<br>That means:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>No third-party pressure<br><\/li>\n\n\n\n<li>No profiling requirements<br><\/li>\n\n\n\n<li>No segmentation demands<br><\/li>\n\n\n\n<li>No external monetisation<br><\/li>\n\n\n\n<li>No data bleeding into external networks<br><\/li>\n<\/ol>\n\n\n\n<p>The community remains the only customer.<br>The community\u2019s needs remain the only priority.<br>The community\u2019s safety remains the only mission.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thought_Your_Home_Is_Not_an_Advertising_Channel\"><\/span><strong>Final Thought: Your Home Is Not an Advertising Channel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Instagram is where you unwind.<br>ADDA is where you stay informed.<\/p>\n\n\n\n<p>One feeds on noise.<br>The other depends on calm, connected experience.<\/p>\n\n\n\n<p>Your home deserves purity of communication.<br>Your community deserves clarity.<br>Your family deserves privacy.<\/p>\n\n\n\n<p>And that is why ADDA will never turn your residential life into an advertising channel \u2014 not today, not ever.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Why Should a Community App Should Never Be Compared to Facebook or Instagram? Every once in a while, someone asks a question that sounds perfectly sensible on the surface:\u201cIf Instagram&hellip;<\/p>\n","protected":false},"author":3,"featured_media":21857,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[2022,2019,1],"tags":[],"class_list":["post-21855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-adda-community-management","category-adda-india-housing-society-apartment-management","category-secure-communities"],"_links":{"self":[{"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/posts\/21855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/comments?post=21855"}],"version-history":[{"count":1,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/posts\/21855\/revisions"}],"predecessor-version":[{"id":21858,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/posts\/21855\/revisions\/21858"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/media\/21857"}],"wp:attachment":[{"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/media?parent=21855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/categories?post=21855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/tags?post=21855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}