{"id":4917,"date":"2014-12-18T16:31:28","date_gmt":"2014-12-18T11:01:28","guid":{"rendered":"http:\/\/apartmentadda.com\/blog\/?p=4917"},"modified":"2023-11-02T04:27:09","modified_gmt":"2023-11-02T04:27:09","slug":"born-again-apartmentadda-logo","status":"publish","type":"post","link":"https:\/\/adda.io\/blog\/2014\/12\/born-again-apartmentadda-logo\/","title":{"rendered":"Born Again. ADDA Logo"},"content":{"rendered":"

 <\/p>\n

"Seriously? You are India’s #1 in your field and don’t have a consistent Brand Identity?…"<\/p>\n

We have heard that plenty.. In our evolution story, we have prioritised Product Development, Customer Delight, Building a Proud Track Record, and have royally neglected this important thing called Brand Identity.. Our Logo looked "B2B, Trustworthy", our Brochure looked "Youthful, Innovative", our Product looked "B2C, Insightful"…<\/p>\n

So, for someone who got introduced to our Product, would have felt we have a Multiple Personality Disorder.. \ud83d\ude42<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

 <\/p>\n

Hence, 2 months back we undertook a Re-Branding exercise and decided to reflect, *uniformly*, our Brand Values of:<\/p>\n

TRUST<\/strong><\/p>\n

INNOVATION <\/strong><\/p>\n

EXCELLENCE<\/strong><\/p>\n

Combined with our Motto of "Rise High", out came the below Logo.<\/p>\n

So here we are. The below Logo as our Physical Form and "Rise High" continuing to be our spirit!<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  "Seriously? You are India’s #1 in your field and don’t have a consistent Brand Identity?…" We have heard that plenty.. In our evolution story, we have prioritised Product Development, Customer…<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[141,2025],"tags":[],"class_list":["post-4917","post","type-post","status-publish","format-standard","hentry","category-adda-buzz","category-adda-global"],"_links":{"self":[{"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/posts\/4917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/comments?post=4917"}],"version-history":[{"count":1,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/posts\/4917\/revisions"}],"predecessor-version":[{"id":17160,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/posts\/4917\/revisions\/17160"}],"wp:attachment":[{"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/media?parent=4917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/categories?post=4917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/tags?post=4917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}