{"id":8104,"date":"2011-12-07T11:13:14","date_gmt":"2011-12-07T05:43:14","guid":{"rendered":"http:\/\/apartmentadda.com\/blog\/?p=2390"},"modified":"2019-08-19T11:45:15","modified_gmt":"2019-08-19T11:45:15","slug":"apartmentadda-an-aima-casestudy","status":"publish","type":"post","link":"https:\/\/adda.io\/blog\/2011\/12\/apartmentadda-an-aima-casestudy\/","title":{"rendered":"ADDA- an AIMA CaseStudy"},"content":{"rendered":"<p>We are happy to share that a Management CaseStudy was written on <a href=\"https:\/\/adda.io\/association\/erpfeatures\">ADDA<\/a> for All India Management Association (AIMA). The Case titled &#8220;E-SERVICES FOR APARTMENT SOCIETIES : APARTMENTADDA, A CASE STUDY&#8221; was authored by Mr. T.V.Ravikumar towards his PhD in Business Administration<\/p>\n<p>Thanks to Mr. Ravi for this balanced and thought provoking Case!<\/p>\n<p>Here is an excerpt:<\/p>\n<blockquote><p>This case is about a startup company 3Five8 Technologies and its internet based service called<br \/>\n\u201cADDA\u201d, comprehensive Apartment management software for Residents Associations<br \/>\nand community.<br \/>\nThis case is a practical example of how innovation and technology enabled service delivery can<br \/>\nsolve real life problems and create new business opportunities. The case also reassures the fact<br \/>\nthat successful innovation happens from simple practical problems of society and one just needs<br \/>\nto look around with an approach to problem solving. The founders of ADDA service<br \/>\nfaced the problems first hand as members of the residents association and discussed with 30<br \/>\nother resident associations to gather the requirements and understand the magnitude and diversity<br \/>\nof the problems and in the process brought out the clarity of the business processes involved to<br \/>\nbase line the requirements and build a unique software solution.<br \/>\nAlso this case highlights the initial challenges faced in marketing the service and the strategies<br \/>\nadopted in marketing and influencing the organization buying process and customer relationship<br \/>\nmanagement. The initial challenges they faced were in convincing the office bearers for a paid<br \/>\nservice and educating them in a consulting mode and highlighting the key benefits, ease of use<br \/>\nof a hosted service as against building from scratch or using free mail groups. Identifying the<br \/>\nbottle necks to usage and adoption and tackled them by conducting workshops \/ trainings.<\/p>\n<p>The management issues addressed :<br \/>\n\u00b7 Service innovation , Positioning and Marketing<br \/>\n\u00b7 Service design &amp; delivery, Quality<br \/>\n\u00b7 Customer relationship and engagement<br \/>\n\u00b7 Automated systems approach to Operations management<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>We are happy to share that a Management CaseStudy was written on ADDA for All India Management Association (AIMA). The Case titled &#8220;E-SERVICES FOR APARTMENT SOCIETIES : APARTMENTADDA, A CASE&hellip;<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[141],"tags":[248],"class_list":["post-8104","post","type-post","status-publish","format-standard","hentry","category-adda-buzz","tag-media"],"_links":{"self":[{"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/posts\/8104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/comments?post=8104"}],"version-history":[{"count":2,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/posts\/8104\/revisions"}],"predecessor-version":[{"id":10034,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/posts\/8104\/revisions\/10034"}],"wp:attachment":[{"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/media?parent=8104"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/categories?post=8104"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adda.io\/blog\/wp-json\/wp\/v2\/tags?post=8104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}